With their perfectly styled Instagram accounts, pore-free selfies, and jet-setting ways, we can’t help but to pay attention to social influencers. And, Aldo agrees. So when the footwear and accessories brand launched a new campaign focused on individuality, brand reps looked no farther than their own Instagram feeds to cast the models.
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Donald Schneider, the campaign’s creative director, put it best. “We sought out a cast of real people with a story to tell, inspiring style, and depth. This allowed us to go above and beyond simply showcasing set looks with given products, but [let us showcase] head-to-toe looks that feel singular, relatable, and aspirational to the Aldo community. This campaign is a celebration of how great style can embolden action, inspiring one to live their biggest, boldest, fiercest life.”
You’ll spot familiar faces in this #AldoCrew—Alli Simpson and Jay Alvarrez both appear, just to name a couple. And, you’ll learn a bit more about what motivates your favorite influencer. The ads includes an “I ♥ …” concept, and each social-media master fills in the blank with whatever inspires and empowers him or her. See more from Aldo’s Fall 2017 campaign below.